About CHDA

The Colorado Horse Development Authority (CHDA) is a promotional and marketing arm of the horse industry. Established in 1998 through legislation that charged the CHDA to strengthen the equine industry, CHDA is funded through the assessment of a fee on brand inspections. CHDA has educated horse owners and the general public on equine health, land management, land use regulations, classification of horses, through videos, pamphlets, twelve town meetings across the state, and Ag in the Classroom readers, reaching 66,000 youth in classrooms.

CHDA has promoted the horse to our youth by sponsoring the 2,400 4-H youth entries at Colorado State Fair, the FFA National Judging team, and sending Colorado 4-H Horse Bowl team to the Quarter Horse Congress. In addition, CHDA sponsored the Four Mile Historic Park’s Draft Horse Day reaching thousands of new potential horse owners.

Promotion, education, and marketing are the keys to the success of our state horse industry.

Together we can “hold the reins for a better life.”

CHDA Supporting Colorado Horse Industry

The 1999 Colorado Equine Survey accounts for 145,000 head of equine in the state of Colorado. Colorado horse industry produces goods and services of $443 million. The total value of all equine related assets totaled $7.7 billion in 1998. Sales of equine and related activities during 1998 totaled $130 million.

Trail/guide and guest services accounted for 30%, boarding stables 28%, sales of equine 16%, lessons and clinics 4.7%, breeding services 3.7%, shows/rodeos 3.3%, and other 13.3%. CHDA collected $48,000 from sponsors and contributed $12,000 to have Colorado Agricultural Statistics Service collect the above data. This equine economic impact survey can now be used to show the impact of our industry to Colorado.

Board of Officers & Directors


Dennis Kuehl


Mark Moore

Vice President

Tina Estes


William (Bill) Scebbi

CEO/Executive Director



Megan Bryant



​Scott Dorenkamp - Pro Rodeo Association

Chuck Peterson- Equine Science Center - CSU

Dr. Maggie Baldwin - State Veterinarian

Ed Hartl - State Horse Organization - Trail 

Ami Cullen - State Horse Organization, Dude Ranchers

Terri Wagner - Horse Industry Support Services

Jennifer Ostenson - State Horse Organization

Latifa Rodriguez State Horse Organization

Lindsey Berbee - State Horse Show Association

Mike Skelton - Horse INdustry Support Services